Following is an opinion, an obviously personal one. I
do not claim any expertise on the field or the subject matter and anyone who
chooses to be guided by a blog rather than facts and hard sought knowledge,
deserves truly, what it shall bring upon him.
Psychology journals classify
humour as one of the efficient coping mechanisms for short-term setbacks and
hardships in life. Budding CEOs and marketers of the world, fresh from
B-schools, often use it to cope up with their sales stints when they join sales
and marketing roles in FMCG companies.
Getting Around: Do not curse the fact that
you will have to be a pillion to a direct sales rep (DS), while visiting the
markets. Wait until the bike goes away, and you have to cover the market for
hours on foot. Wait, did you ask for some conveyance again? Ah, now you will have to do with the cycle! Or
wait, till he takes you round for a trip in a local bus and the thing takes a sharp
right turn… .Passenger trains are just fine though. More often than not, you
can find yourself a place to sit on the luggage rack, if you are proactive
enough.
Salesmen
usually carry a big bag full of merchandising stuff, samples etc. in the field.
That huge bag will occupy a lot of space on the bike, leaving lesser room for the
pillion-you in this case. Keep it that way. You do not want that bag removed
from between you two, given the bumpy ride. Think about it.
Best time to visit: Tragedy is to carry out the
stint in the sweltering temperatures of 42 degrees in Delhi. Comedy is when it
gets to rain and you realize your firm has no on-ground umbrella or raincoat
policy, and the norm is to do the market anyways.
Hospitality: Every shop has a mayur jug
of water and 2 glasses. If the owner asks the boy in the shop to serve you
water in one of those glasses, it is a gesture of respect and courtesy. Accept
it. Do not think about x number of people who have used the glass since
morning, or about the boy’s dusted fingers holding the glass from the rim, or about
the visible nothings floating on the water’s surface. The unspoken rule of the
land is that rinsing the glass once is enough to wash it off of its previous
users’ leftovers. Accept it and drink it and move on.
What to eat: An integral part of these stints
is to share a meal with your DS. You may share a drink or smoke with him too,
but this is where perhaps gender comes in. These stints are all about banana
shakes, samosa chhole, chai and bread pakodas. I personally had to forget my
love for English breakfast and earl grey tea for a while, as the distributors
ordered special chai and thanda for ‘Madam’ from one town to next. From special
ghevar of samlkha, to pakoras of bahadurgarh, to jalebi of gohana, to tikki of
gannaur, to special ghee and gur shops – in India, outside cities, you are in
for a treat!
Local language: It is not so much about
learning the language, as about learning to accept the language. “10 peti laga
do”, “rate kese failaya hai”, “market bigad di”, “maal thok do”, you get the
idea. And yes, do download the app for
hindi number counting.
Local Culture: When it is hot, people
scratch. The people you will be dealing with will be scratching their bellies,
their face, their legs and what not all the time. Which is ok, because as you stand
scratching your head calculating margins, schemes, landing rates etc. in his
shop; you pose quite an amusing picture to him too.
Sight Seeing: One often looses enthusiasm
to carry on with the sales calls from one shop to next given the strenuous nature
of the work and the heat. A good way to revive is to look out for the young
lads sitting in these shops – the 17-year-old son of the shopkeeper. Sitting
clad with spiked hair, denims and his smart phone, he would anywhere be in this
world than sitting in his father’s kirana shop. Derive sadistic pleasure from
him. Wink at your own risk.
Budget: Alls well, that pays well.
Now
that sophistication has been formally ousted from my life, here is a song quite
different from the blues and jazz I have been putting up earlier. It is
dedicated to my recent sales stint in Haryana, with its small neat towns, the
peace-lack of noise pollution, delicious water, local sweets and delicacies, warm
hospitality, the long and windy roadways bus journeys and its guys, one in
particular, blessed naturally with strong jawlines for adding aesthetic beauty
to my stints.